About Us
Mimi & Jojo is an exciting and innovative Kidswear Brand and the part of "SUPERNOVA APPARELS LLP". We suit the needs of modern families with products at great values and wide selections.
At Mimi & Jojo, we explore new ways to communicate the beauty of simplicity. Our aim is to inspire families to seek a more mindful lifestyle, contributing to society's well-being and, therefore, our kids' well-being. With this goal in mind, we provide unique, long-lasting pieces made with a timeless approach and sustainable practices.
With our collections, we tell stories about important issues and spread valuable messages to the world. We think it’s our responsibility to talk about love, hope, respect, and consciousness.
Mimi & Jojo is our expression of curating to secure children’s fantasies; be it their favorite activities or concept they like to toy with or the upcoming festivities. We are committed to giving the best we can to children. It’s our way of telling them ‘Thanks’ for all the happiness that they bring to this world
Our Mission
To infuse comfort, fashion and quality for all the tiny tots out there, by producing an evergreen set of clothes, which is most sustainable and provides value for money.
Our Vision
“Mimi & Jojo” wishes to be the preferred supplier of Kid’s clothing Globally.
We wish to secure that position by continuously developing products with built-in responsibility and attention. To make every kid experience a vibrant lifestyle by providing a delightful wear, made out of environment-friendly processes backed by socially responsible values.
We collaborate internally and externally with other organisations to get the best outcomes for children.